Micallef

Luxury Fragrance,
Visual Content, Marketing & Website

We are looking for an elegant and interactive website to showcase our exclusive range of perfumes.

The Micallef brand was looking to increase awareness and sales, by developing new content that tells a story of each of its collections, as well as develop a website that showcases the elegance and sophistication of the brand. Also, with the launch of its new Akowa rage we were also challenged need to come up with a digital campaign and microsite for the launch.

21 %

Increase in Brand awareness

35 %

Site visit increase

10 %

Bounce rate

We first started by creating dynamic content using cinema-graphs to tell stories of the Micallef range which created a huge social buzz. Additionally we built a very immersive website using horizontal scrolling experience to emphasize more on the products. We also launched a campaign for the Akowa range with an interactive microsite in order to raise awareness of the new fragrances and boutiques, we collaborated with local online influencers who had more than 1 million followers on instagram. Visitors were able to personalize their own perfumes on the microsite and win exclusive personalized influencer perfumes.